Mamie’s Sunday Best is a nostalgic toffee brand born from a cherished family recipe passed down through generations in the heart of Kansas. Handcrafted in small batches, each piece of toffee celebrates comfort, tradition, and the simple joys of life. With buttery richness, nutty crunch, and a touch of chocolate, our toffees are made to be shared, just like Sunday gatherings with loved ones.
Inspired by the warmth of homemade treats, blooming wildflowers, and the playful charm of our beloved Bichon mascot, Mamie’s is more than candy, it’s a sweet moment worth savoring.
The brand was built around the essence of Sunday bests. Those little moments when everything feels just right. Rooted in Midwestern heritage, the concept draws from childhood memories of family, pets, homemade sweets, and kitchen-table laughter.
Visually, the identity blends warm, retro-inspired tones with folk-style illustrations and friendly characters, capturing the comforting feeling of sitting on your grandma’s porch with a pocket full of treats. The Bichon Frisé represents joy, love, and that extra bit of sweetness.
The development of Mamie’s Sunday Best began with keeping an old family recipe alive while evolving into a full sensory brand experience. From flavor refinement to packaging aesthetics, every element is intentional.
I built a visual system inspired by vintage food labels and nature’s palette - sunny yellows, soft browns, and pops of blue. The mascot illustration adds a whimsical charm, while elements like chocolate bars, butter cubes, and floral motifs connect the product to its homemade roots. Typography is bold and welcoming, reflecting the product’s personality: warm, playful, and authentic.
The final identity comes to life through hand-drawn elements of chocolate, sugar, and butter, evoking a warm, homemade feel. At the heart of the brand is a lovable Bichon mascot that appears consistently across all products and touchpoints, adding charm and familiarity.
Mamie’s Sunday Best doesn’t just sell toffee - it delivers a bite of home!
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